Internet-based marketing continues to expand in the direction of customer feedback driven methodology. A common use of this feedback system is looking for a restaurant. By using a search engine you can usually find and limit your searches to the type of food and location; and, then, many website give you the opportunity to review customer feedback. Additionally, once you have selected the restaurant, you can use any variety of means to get driving directions and even a street level photograph of the location.
An example of customer feedback driven marketing expanding into the justice arena is the website Rate a Solicitor. The United Kingdom based website provides people with legal problems the ability to find potential representation based on the past performance as judged by clients.
The website publisher said, “I started this website after a long and frustrating search for a good and reputable solicitor. Without any recommendations to go on I was basically in the dark. I managed to find a good solicitor eventually - after several false starts - but not before I had the idea of setting up a site that would help people who wanted to go beyond the efficient and professional looking advertisements that many solicitors have in publications such as the Yellow Pages, and find out what the service offered by that solicitor was really like.”
Editor’s Note: This was a sponsored review of the website.
Tuesday, August 18, 2009
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